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How To Be A Conscious Fashion Consumer?

Now times are changing. It is time to exist by adding value to life in the new order and to live with awareness. Now is the time not only to know, but to know how. We are not just spectators in this world, we are both the watcher and the doer and also the one who is aware of what they do. It's time to take responsibility, instead of saying why the world has come to this, saying what can I do to make it a better place is the requirement of being human and living on this planet. Being a conscious person is another matter which counts, but I would like to continue with the subject of the article. How to be a conscious fashion consumer?

In order to make conscious choices, we must first have knowledge. It will be helpful to learn about our options so that our choices benefit both ourselves and others. In fashion, yarn type, fabric, workmanship, material, place of production, product durability and quality become prominent.

It will be helpful to know the types of yarn as yarn and fabric. There are two kinds of fiber. Natural fibers, namely cotton, silk, linen, wool, modal, viscose, yarns obtained from nature and their fabrics are both durable and healthy. There are also non-natural, artificially produced fibers. The main known ones are polyester, acrylic and nylon. Product durability is up at front in natural yarns. We can choose natural fibers when we are choosing products.

What does organic fabric mean?

Every product we hear in the market as organic dye, organic yarn, organic fabric, etc. is products that do not involve chemicals. Organic dyeing is the dyeing process without chemicals.

However in order for a yarn to be organic, it is necessary to go as far as the pesticides used in the soil in which it is planted and the water used for irrigation. In order for the fabric to be organic, it means that the knitted area and all the products used in washing should be organic. This is a system that requires a lot of control and unfortunately does not go straight. Many of the products sold as organic in the market do not comply with the organic standard.

Because of the great changes and natural pollution in the world in the last century, with the development of technology, recycled products have started to gain importance.

The yarn or fabric, which we hear as recycled and which means regenerated in turkish, is not a cheap version according to the general perception. It means recycled yarn and is currently more expensive. So a recycled t-shirt on the market costs more than a regular cotton t-shirt, but the positive part is that it is a step towards being sustainable rather than depleting the planet's resources. Briefly, it is the collection of textile and ready-made garment wastes, turning them into fiber again, and bringing the fabrics knitted from these yarns back to the market.

Another subject that started to be the center of attention as of last year but is now accelerating is painting styles. Every fabric that is not made with organic dyes is dyed with chemicals. In order to minimize the harms of this,inspired by the ancients botanical paints started to be used again. Dyeing can be done by using the extracts obtained from the roots of the plants. This can both reduce water consumption by 30-35% and stand out as skin and nature friendly. However, there is a bit of a hesitation considering the customer inconvenience, as the colors are lightened after washing because they are natural.

One last thing that is up-front in consumption is the product usage time. Although cheap products are preferred at first, the rapid deformation, which causes short-term use, makes the product more expensive than we think. It is not easy to provide information on workmanship and quality here as there are technical explanations, but we, who have been consumers for many years, have the experience to tell the difference between a quality product and a poor quality product when we see it and hold it in our hands.


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