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Resale Is On The Rise In Fashion

Climate crisis has been on the agenda for many years but it hasn’t been long since we started taking it seriously. It started to show itself with forest fires and the change of natural balances.

When the isssue is climate crisis, one of the most important sectors that should be careful and take care precautions and change is textile industry. For this, we are already in great effort with recycling, upcycling and circular economy.

Second- hand sales, resale with its new name, is one of the biggest supports of circular economy. Analyzing resale from different perspectives will help us comprehend the reasons behind. As consumers, we should all be conscious right now and access true information. Being a part of the solution will be for our own benefit.

First of all, let’s have a look at the sales sites. Among the most popular websites you can see; Fashionphile, Rebag, Vestaire Collective, The real real and The Luxury Closet. The biggest problem about these sites which are highly popular lately is original product identification. Original product identification is done by experts however secon-hand sites are growing so fast that experts cannot cope. As a result of this, with the expectancy of incremental growth of this sector, new business fields will appear.

While original product identification is very crucial for these sites,the main concern of the brands are; decrease in current collection sales and brand values plus copying of brands.

Despite all these disadvantages, many big firms who can’t ignore resale which will be highly popular in near future, are becoming partners with resale websites and they started to set up their own sales sites. They think that they can at least have some control.

What does this mean to us as consumers? How do we consider resale? What is the psychological effect of this? What kind of strategy will the world of advertising which constantly inflames buying the new, implement? How reducing overproduction which is depleting our planet’s resources without thinking its consequences will effect labor problem worldwide is the other question.

It is thought that 430 million of the approximately 3.4 billion employees worldwide are working in the textile sector. It means the 1/8 of the world. Personally I think this number is higher because in countries like China, Bangladesh and other far east countries records of employees aren’t very reliable.

How do we, as consumers, view second-hand sales with its new polished name resale? The key point I have a problem answering this question is that, when you name a product second-hand it sounds cheap whereas when you name the same product as vintage its value is doubled. Resale seem to be stitting right in the middle.

This saying, instead of meaning that we can’t afford to buy a new one and making us feel inadequate psychologically, will mean more to people who owns a universal perspective that has come to the higher perspective of feeling inadequate. Instead of aiming first hand sale thinking it contributes to our own worth, aiming universal contribution should be our step forward although we can afford. I personally will feel more of the world while doing this.

Last but unfortunately the most important problem is material flow in the world. They have already started contemplating on how to transform earnings and job resources. I hope they can be fair keeping in mind that we can only coexist in the world. They should present new ways and solutions respecting the rights of nature and the planet of which we are a part. Creating resale and sustainable world like this is not just the responsibility of the world of producion. Becoming a man of the world and consumer who demands all these changes for our future will speed everything up.


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